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National Day Activation: Concept Review
No project2025-09-10
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Minutes SummaryEditCopy

Executive Summary

The team shaped a lightweight National Day activation with the emphasis on decor and visual presentation rather than a large-scale guest experience. The concept centres on heritage crafts, a henna station, a photo booth, and a short storytelling piece, with food and beverage remaining with the venue. Live elements such as a traditional performance or projection mapping were treated as optional, depending on budget.

Key Points

  • The activation is small in scale and tied to National Day.
  • The venue handles food and beverage, so it falls outside our scope.
  • Interactive elements: heritage crafts, children’s activities, henna, and a photo booth.
  • Long-form activities are a poor fit; visitors are expected to pass through quickly.
  • A short storytelling piece was proposed for visitors from outside the Kingdom.
  • Decor is the stated priority, particularly for photographed reporting.

Decisions Made

  1. Focus the proposal on a simple, visually strong activation rather than a large event concept.
  2. Present storytelling as three options: a narrator, a short film, or projection mapping.
  3. Include a live performance option to meet the stated request.

Action Items

SummaryDeadlinePriorityResponsible
Follow up on outstanding scope questions10 SepHighKhalid M.
Price the agreed craft and decor elements15 SepHighSara T.
Identify a decor designer for the setup15 SepMediumReem A.

Risks & Issues

  • Scope remains underdefined, which makes pricing hard to finalize.
  • The venue may be too small for bulky installations.
  • Decor expectations may exceed the likely budget.

Next Steps

  1. Confirm the core concept and keep the activation simple and visually strong.
  2. Seek final clarification on scope and budget direction.
  3. Price the proposed elements, including crafts and the storytelling format.
  4. Submit the proposal on current assumptions if no further input arrives.

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